7 TOP MARKETING STRATEGIES FOR MUSICIANS

Introduction The present generation is very much fond of music and art. Music is a source of peace and detachment from the busy world. Our daily life is so hectic…

Are digital music sales profitable for Independent Artists?

Yesterday I woke up to the news that MUSICA will be closing shop officially on the 31st of May 2021 after 29 years in business. For those of you who…

Promoting your music in South Africa

You can make the “best” music possible and regard yourself as a talented artist. But if your music doesn’t reach the right audience, all your recordings and talent will go…

5 South African music websites that you should follow

It goes without saying that as an independent artist you should be promoting your music and brand consistently in order to be “successful”. In the digital age, it’s much easier…

10 fundamental Online Music Marketing Tools

Technology has certainly disrupted many industries and has forced us to do business differently. And the music industry is no exception. In this day and age, it’s all about online…

How Music Blogs Can Help Independent Artists

I didn’t know much about blogs or blogging for that matter until 2011 or 2012, I can’t remember the exact year. Then I came across Blogger.com, which was (and still…

SA Artists – 5 Ways to Build an Online Presence

Several years ago, when I was still running my little record label, I used to receive demos from artists. To be honest I was surprised and wondered “How did they…

5 Effective Ways to Promote Your Music Online

You can make the best music but if it’s not well marketed; your efforts might be wasted. Sure marketing is not everyone’s forte and trying to do too much too…

How to sell your music online

In 2008 I decided to start my own label in order to help unsigned artists that I was working with at the time. Someone mentioned digital distribution, although I can’t…

Musicians – Use These 4 Things to Build a Better Website

Building a website has never been easier. But if you are a musician, you shouldn’t create a website just for the sake of it. Let’s say you don’t know much…