When kwaito music blew up in post-apartheid South Africa, it opened doors for savvy artists and entrepreneurs. Kwaito labels began to spread like wildfire as demand from the buying public…
Category: Case Studies
How Priority Records empowered Black artists
Priority Records was one of the biggest Independent record labels (if not the biggest) at a time when the majors were still reluctant to promote hip hop music. The label’s…
What I learned from No Limit Records
No Limit Records was one of the most successful Independent labels in Hip Hop during the mid and late 90s. The label was founded in 1990 by Percy Miller better…
Will the Def Jam Africa deal help SA Artists?
Not so long Universal Music Group announced the launch of DEF JAM AFRICA and this trended on social media for a few days. It’s understandable though. The Def Jam brand…
What the modern-day artist can learn from Buttabing Entertainment
The music industry is one of the most difficult industries to break into especially if you don’t have a team of people working behind the scenes and making things happen.…
MESH SA: Case Study
Just 9 years ago Soul Candi was at its peak and at the forefront of dance music in South Africa. I think it was in 2011 when I heard about…
Bojo Mujo – A blueprint for Independent Artists
The late Bojo Mujo might not have been a household name in the music industry but he definitely achieved success on his own terms. It might sound rather odd because…